A few days ago, I was speaking to a coach who was stuck in what I like to call the “patchwork approach”.

Through no fault of her own, she simply did not know where to start, and got sucked into spending money, time, and effort on random pieces of the puzzle that they feel they need to move their business forward.

THIS INCLUDES FOR EXAMPLE:

-Paying for a branding and website design

-Buying a course on list building or sales

-Buying fancy webinar or sales funnel software

…The list goes on

This means that she (and many others) are unable to take a step back from the state of their business and realize the costs and consequences of not shifting to a more efficient and profitable business model.

Perhaps you’ve been there too (I know I have). Feeling like a glossy website, fancy business card, or that one course some online marketer has told you is the one thing missing to see success online is what you need to finally move forward.

LET’S BREAK DOWN WHAT...